Facebook Campaign Case Study-Lookalike Audience

The latest improvement that I implemented in my Facebook Ad campaigns is the use of Lookalike Audience. So far, it gave me great results.

In this post, I will show to you how to create a Lookalike Audience derived from Facebook’s conversion tracking pixel and of course the awesome results that it gave to me!

Facebook Campaign Case Study-New Autoresponder Results

The new email autoresponder which is GetResponse was implemented and the new Facebook campaign completed running. In this post we will analyze the results of our Facebook campaign using the new autoresponder system.

Having an email autoresponder is a great advantage because we can determine if the collected names and emails are legitimate.

But implementing an autoresponder can really affect the number of conversions generated of our campaigns?

Lets find out in this blog post!

Facebook Campaign Case Study-The New Autoresponder

It was found out in my latest Facebook Ads campaign that having no autoresponder authentification of collected names and emails is really a drawback.

So I decided that I will implement a very familiar and effective email autoresponder system in town–Get Response!

Facebook Campaign Case Study-Improvements

My previous posts entitled Faceboook Campaign Case Study-Changes showed you the changes made in the first campaign in order to achieve the target objective–to get prospects by getting names and emails.

The changes were made on the Landing Page, Audience Targeting,  Ad Quantity, Optimization and Pricing.

The new Facebook campaign has completed the running schedule and let us dissect the results!

Facebook Campaign Case Study-Changes

In my previous post  wherein we found out that our first run of  Facebook campaign got ZERO conversions, I mentioned that there were changes in the marketing strategy and got skyrocket success!

Let us bring them down one by one..

Facebook Campaign Case Study-Analyzing The Results

Welcome to the second part of my case study! In the first part wherein I showed how I set-up a Facebook campaign , you were able to see the settings, budgeting and creation of the landing page of the whole campaign.

In this second part, you will see the results of the campaign and how we will interpret them!

Facebook Campaign Case Study-Setting Up

I am very happy right now for me and you guys because I was given permission to show the strategy and techniques I did for one of my clients in her Facebook Ads campaign. Although this campaign is only one of those campaigns that we are doing, a lot of lessons will be learned. I assure you that!

In this 5-part  case study, you will see and learn what I did to make a not-so-good campaign results into a how-did-you-that campaign results!

This post is all about how I did the first set-up of the Facebook campaign for a marriage consulting client of mine.

Comparison of Landing Page Creator Platforms

In studying Facebook Ads creation and management, you will also include the mastery of landing page creator platforms. Agree?

This will be a big plus for you and very useful specially in performing A/B testing.

I had different clients in which gave me the chance to try and use different platforms that create landing pages.

In this post, I will give a glimpse of these platforms and we shall discover which the best of them all.

Taking Advantage of Website Custom Audience

Would it be awesome if you can show Facebook Ads to people that viewed specific pages of your website? target those visited your website with certain time frame? or just exclude some of your website visitors?

With Facebook’s Website Custom Audience it is really possible!

According to Jon Loomer, there are basic ways to use the Website Custom Audience;

1. Build a Fan Base

2. Drive Relevant Website Traffic

3.  Build an Email List

4. Sell Products

5. Exclude Current Customers

6. Create a Funnel

In this post, I will teach you the basic steps on how to set-up your Website Custom Audience (WCA)

Drilling Down Ad Audience Using Facebook Audience Insights

In my previous post that talked about ad audience segmentation. I taught you how to effectively handle large sized ad audience by creating multiple Ad Sets that target according to Platform, Gender and Age Range.

However, Is it possible to avoid large sized audience but still have the confidence that you are targeting the right people?